Social media marketing has the potential to be one of the biggest time- and money-sucks for any specialty food company. It also has the potential to build your customer base, increase customer loyalty, create mega-fans/brand ambassadors, get your brand press coverage and increase your bottom line. It all depends on how you do it!
Until now, there has never been a comprehensive social media training program for specialty food brands. Based on over a decade of experience in marketing specialty foods and beverages, two members of The Tea Mavens have created a detailed program to empower you and your food brand to succeed on all the social media platforms that matter right now.
Choose & Use Social Media Platforms Wisely
In this 30-day training program, we lay out all the social media platforms you need to know about. You'll find out:
which social media platforms matter, so you can focus your time and effort intelligently
how to use each platform wisely, so you can send out the right content in the right way for increased sales and a bigger fan base
when to advertise and how to use online ads across multiple platforms effectively, so you can increase your brand's reach without wasting your precious money and time on bad ads and the wrong platforms
Communicate Masterfully Online
We also teach how to communicate with customers and fans online. You'll learn:
Food has always been social. Only the venue has changed!
Get out of the dark & step into center-stage!
how to find your brand voice, so you can quickly and easily write targeted posts that connect with your audience
how to engage with your audience, so you're seen and heard by more people without ever feeling like you're yelling into a void
how to think and market visually, so you can captivate your audience and get them sharing your branded content
what to post (and what not to post!), so that you can get the likes, shares, follows and sales you desire and develop a lifestyle brand around your company WITHOUT alienating your customers
how to deal with sensitive topics, so you don't end up getting trolled, riling up the masses or ending up in a PR disaster
how to use hashtags effectively, so you can leverage trends without looking like a hanger-on
how to respond to customer complaints on social in a way that INCREASES your company's credibility and likability (without starting a Twitter war!)
how to use direct messages, private messages and replies when customers ask you a question, so you can engage with people appropriately on a one-on-one basis and know when to do it publicly or privately
how to give your social media marketing a more human feel, so that fans connect more deeply with your brand, keep coming back for more and spread the brand love (without a single 'TMI' post!)
Plan for Success with Must-Know Strategies
And we reveal strategies for success on social media. You'll discover:
Make social media your jam!
how to schedule your posts, so you can save time and energy, plus have all your marketing bases covered
how to ABI (Always Be Innovating), so that you can keep your social media channels original, compelling and always getting more views
which specialty food brands and resources to look to for inspiration, so you NEVER run out of fresh ideas for your own social media marketing strategy
how to get influencers to promote your brand for you, so you can reach thousands more people in no time... without wasting time and money with the wrong influencer outreach approaches
how to use contests to get hype, build your brand's reach and get new followers
how to use video effectively and why video is a MUST for your social media success
For a limited time, our 30-day program is more than half off.
Get yours today!
What if I don't like the program?
We offer a 10-day money-back guarantee! No hassle, no fuss. Simply unsubscribe and let us know you want a refund. It's that simple.
I run a small specialty food business. Is this for me?
Absolutely! This program was developed specifically for businesses like yours. It trains you to maximize the efficacy of your time and money in social media marketing. It teaches you to manage your social media like a pro over the course of only one month. And it includes plenty of up-to-date, specialty-food-centric examples for inspiration!
Can't I just learn this through reading?
You could pick up some of this content through detailed research and reading. However, you'd miss out on quite a few of the specific lessons we've learned over the years through working with dozens of specialty food brands and you'd be lacking the specific examples we share in case studies and in lists of food brands to look toward for inspiration on each platform.
Plus, you can't get the accountability this program provides through reading! It keeps you on track for social media mastery in a mere 30 days... something that a little online research and a new book can't even come CLOSE to doing!
Can you guarantee that this will work for my business?
Let's be real. Only YOU can guarantee that you'll follow the lessons and implement what you learn. However, we do offer a 10-day money-back guarantee, so if you aren't feeling the program by Day 10, you can unsubscribe and get a refund. And we've seen these exact approaches work for brands that range from high-end luxury to homestyle eats.
What if I don't want to subscribe over Facebook Messenger?
We don't offer an alternative at this time. We find that the Messenger platform allows for a more interactive approach to learning that gets you directly involved in the material. Plus, if you're concerned about using Messenger, then this program probably isn't for you!
That said, there's nothing to worry about. We keep your info as private as is possible over Facebook. We don't share or sell it. And you can unsubscribe at any time if you want to stop receiving the course materials for any reason.
Start your month of social mastery today!